No go on the logo ?

The logo for London Olympics 2012 was announced this week, and not everyone likes it...
The logo apparently cost £400 000 and is meant to be a dynamic symbol of the games.
There are already 40 000 names on an online petition to drop the logo, and some animated clips to launch it apparently caused seizures in some of the people who saw it.
You can see a video and animated versions of the logo HERE.
Also a chance to be creative...



For me, there is no obvious sense of place in the logo, which I think is important if it is meant to be representing what is good about LONDON as the venue for the games.
Consider the logo for the Winter Olympics in 2010The logo is a figure called an Inukshuk (different spellings exist) which is a stone figure made by the indigenous peoples of Canada. They are found in the landscape, and represent some place of importance. They are also identifiably Canadian...

Think of Sydney's logo: the swoosh of the Sydney Opera House, and figure with boomerangs. Identifiably Australian...

The logo was chosen from over 1600 submissions. The benefit of having a 'competition' for logo design is that you draw on thousands of creative people and don't necessarily pay them for their time. Winning is its own reward...

It remains to be seen whether the logo will fulfill its purpose: of galvanising people to get behind the games, and help raise a lot of public money.

Sebastian Coe was quoted as saying:

"We don't do bland. This is not a bland city. We weren't going to come to you with a dull or dry corporate logo that will appear on a polo shirt and we're all gardening in it, in a year's time. This is something that has got to live for the next five years."

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