No go on the logo ? The logo for London Olympics 2012 was announced this week, and not everyone likes it... The logo apparently cost £400 000 and is meant to be a dynamic symbol of the games. There are already 40 000 names on an online petition to drop the logo, and some animated clips to launch it apparently caused seizures in some of the people who saw it. You can see a video and animated versions of the logo HERE . Also a chance to be creative... Visit london2012.com and make your own 2012 design For me, there is no obvious sense of place in the logo, which I think is important if it is meant to be representing what is good about LONDON as the venue for the games. Consider the logo for the Winter Olympics in 2010 The logo is a figure called an Inukshuk (different spellings exist) which is a stone figure made by the indigenous peoples of Canada. They are found in the landscape, and represent some place of importance. They are also identifiably Canadian... Think of Sydney's logo...